This was an urban identity experiment performed at Vilnius (Lithuania) airport by Thrilling Cities. The influential ’60s art movement Fluxus, begun in Lithuania, emphasised the “unity of art and life.”
In that spirit, this simple act offers arriving passengers fresh fruit from a vintage crate, gently introducing them to the city’s Bohemian spirit, and making them more likely to perceive other manifestations of that spirit during their time in Vilnius.
Images
Passengers take fruit from the box.
Brief
Turn a captive audience into a captivated one, and share the spirit of the city with them.
Date
2014
Result
The first run led to a second, also successful, run.
Status
The airport intends to do this for all five baggage carousels, for every arriving flights, in order to become known for it.
Beneficiaries and collaborators
Vilnius Airport
